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  • About us
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      • Digital Christmas stress is not inevitable
      • The curse of the custom cursor
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      • Why are we not getting across?
      • It should be the other way around
      • To think and talk like your customers
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  • Swedish
  • Search
  • We offer
    • Training
      • Self-paced training
      • EAA-specific training offer
      • The customer is always right – what on earth do we do now …?
      • IAAP Professional Certification Preparation Training
        • CPACC certification preparation training
        • WAWeb Accessibility Specialist
        • ADS certification preparation training
    • Document remediation
    • The missing link – the user perspective on accessibility
    • Action-based accessibility audit
    • Use up your budget!
  • Research projects
    • Web accessibility course for people with visual impairments
    • Accessible crisis information
    • Accessible support to victims of crime
    • Training on website feedback strengthens the voice of users
    • Accessibility makes new cybersecurity requirements more robust
    • Framework contract with the whole Stockholm Region
    • Increase cognitive accessibility in digital interfaces
    • AI-based and inclusive recruitment
      • Do you have experience with AI in recruitment?
    • Consumer rights for everyone
    • Completed projects
      • Involving users
      • Integration of web accessibility in university education in the EU
      • Nordic knowledge on web accessibility
      • Digital skills
        • Digital skills for inclusive employment – report published
      • Accessibility – an important part of sports
      • Funka Foundation provides expert support to EU project
      • Stuttering: in focus at last
      • Bridging the gap: Empowering UX-students to address all users’ needs
      • Accessibility of cookie notifications
        • New research shows how cookie notifications can be more accessible
      • Accessibility in surveys
        • Make your surveys easier to manage for users
      • Expertise based on personal experience
        • Webinar: Expertise based on personal experience
      • Digital currency dialogue forum
      • European Political Party websites
  • Assignments
    • European policy, legislation and standards
      • What companies need to comply with EAA
      • EAA – insufficient information to consumers
      • Accessible support – new requirements under the Accessibility Act
      • Public Procurement Guidance for Accessibility
      • Research informs new European standards on accessibility
      • Canada adopts the EN301549 – and makes it accessible!
      • European Accessibility Act: implementation regarding e-books
      • The value of a life must be equal
    • Cognitive accessibility on museum websites
    • Access Denied – a democratic issue
    • EU-funded study on Multimodality
    • PDF/UA-2 – the updated PDF accessibility standard
    • Study on AI to support accessibility
    • EU platform publishes our paper on user involvement
    • IAAP Nordic
  • What’s up
    • IAAP EU & Vially Accessibility Event 4–5 February 2026
    • Newsletter
    • News
      • Safety and accessibility
      • World Braille Day: Celebration or crisis?
    • Free Friday Webinars
      • EAA empowers users – the beauty of enforcement
      • When design kills usability – meet the custom cursor
      • Cognitive accessibility in digital interfaces – insights from users
      • Captions, subtitles or transcripts
      • Getting tables right: Clear, accessible, and effective
      • Accessible input fields: From code to user experience
      • Cybersecurity + Accessibility = True
      • EAA Three months on
      • Accessible e-learning
      • Serving all customers: Accessible support services and the European Accessibility Act
      • No barriers, just bar charts: Chart accessibility made easy
      • European standards to support EAA – update
      • Accessible surveys: insights and best practices
      • Best things in life are free – Part 2: Free tools for mobile app accessibility testing
      • Accessible cookie banners: research insights and best practices
      • User involvement: research, best practices and standards
      • The best things in life are free – Free tools for accessibility testing
      • Document remediation – setting up your workflow
      • Understanding Non-Digital Information under the European Accessibility Act
      • Deliver UX and design to developers
      • Formatting for accessibility – and how to make it easier
      • ALT-text – how am I supposed to write it?
      • Brain-friendly web design for a stress-free online experience
      • Five easy steps to improve document accessibility!
      • European Accessibility Act – these are the requirements
      • Accessibility in social media
      • The untapped resource of accessibility features
        • Challenges in accessibility supported
  • About us
    • Join our network of testers
    • Columns
      • The worst is …
      • Digital Christmas stress is not inevitable
      • The curse of the custom cursor
      • The good, the bad and the unreadable
      • Start where you are
      • Why are we not getting across?
      • It should be the other way around
      • To think and talk like your customers
      • The never-ending hype of AI
      • “No gritting or snow clearance”
      • An adapted car makes travelling easier and more independent
      • Adolf Ratzka has left us
      • I don’t want to work on creating accessible documents
      • High time to reconsider the use of timers
      • The user at the centre – or possibly in the back seat?
    • Accessibility statement
    • Privacy policy
    • Board of Directors
  • Join our network of testers
  • Columns
    • The worst is …
    • Digital Christmas stress is not inevitable
    • The curse of the custom cursor
    • The good, the bad and the unreadable
    • Start where you are
    • Why are we not getting across?
    • It should be the other way around
    • To think and talk like your customers
    • The never-ending hype of AI
    • “No gritting or snow clearance”
    • An adapted car makes travelling easier and more independent
    • Adolf Ratzka has left us
    • I don’t want to work on creating accessible documents
    • High time to reconsider the use of timers
    • The user at the centre – or possibly in the back seat?
  • Accessibility statement
  • Privacy policy
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Plants in pots. Photo.

Start where you are

By Sara Kjellstrand

Research Strategist, Funka Foundation

Patience and responsiveness go a long way, both in gardening and accessibility work. Start where you are, and make sure to check that both plants and users thrive.

At the height of spring, the time to actually enjoy it seems to be at its shortest. May is the month of cultivation and it’s the time to realise all the grand projects that were conceived during the winter months. Balcony boxes are filled, seedbeds are fertilised, seedlings are planted.

It’s easy to get too excited and get carried away. You start without thinking, and the disappointment comes quickly when things don’t go as planned. Like when a magnificent cucumber plant dies after a cold night. Over time, with patience, you learn what works and what doesn’t. What needs support, protection or a break. Because no matter how good the plan is, it doesn’t matter if you haven’t understood what the conditions are and what the plants actually need. You water too much, or too little. You move things around unnecessarily. But the result will only be good if the plants thrive.

Now you probably think that it was a lot of talk about flowers. Maybe you’re wondering if it’s the wrong newsletter, or if the columnist has a bee in their bonnet, maybe due to acute pollen allergy. Don’t worry. I’ll get to the point.

The point is that there are striking similarities between taking on a cultivation project and starting to work on accessibility. Both can feel overwhelming at first. You stand there and see an overgrown area – of weeds or inaccessible features – and think: Where do I even start? And the same principle applies to both: if you don’t find out what the actual conditions are in the field, the result will rarely be good.

Right now, there is a lot of talk about the European Accessibility Act and the new requirements that will be placed on digital products and services. For many organisations, it feels like a mountain to climb. You want to do the right thing, but you might think it requires a complete overhaul. And sure, some things may need to be torn down and rebuilt. But not everything needs to happen at once.

Too often we wait to start until we have a perfect plan. But there is value in starting with a pot, a corner, or a button. Maybe it’s adding alt text, changing the colour contrast, or just starting to ask users: ‘How does this work for you?’

Just like in the garden, there is no clear end point. Things grows, changes, needs revision. Some plants barely make it a few days while others thrive unexpectedly. But every little improvement makes a difference. Start where you are and take one functionality at a time. Just don’t forget to ask the users, it’s only if they are happy and have what they need that will you know you have succeeded.

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