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  • Swedish
  • Search
  • We offer
    • Training
      • Self-paced training
      • EAA-specific training offer
      • The customer is always right – what on earth do we do now …?
      • IAAP Professional Certification Preparation Training
        • CPACC certification preparation training
        • WAWeb Accessibility Specialist
        • ADS certification preparation training
    • Document remediation
    • The missing link – the user perspective on accessibility
    • Action-based accessibility audit
    • Use up your budget!
  • Research projects
    • Web accessibility course for people with visual impairments
    • Accessible crisis information
    • Accessible support to victims of crime
    • Training on website feedback strengthens the voice of users
    • Accessibility makes new cybersecurity requirements more robust
    • Framework contract with the whole Stockholm Region
    • Increase cognitive accessibility in digital interfaces
    • AI-based and inclusive recruitment
      • Do you have experience with AI in recruitment?
    • Consumer rights for everyone
    • Completed projects
      • Involving users
      • Integration of web accessibility in university education in the EU
      • Nordic knowledge on web accessibility
      • Digital skills
        • Digital skills for inclusive employment – report published
      • Accessibility – an important part of sports
      • Funka Foundation provides expert support to EU project
      • Stuttering: in focus at last
      • Bridging the gap: Empowering UX-students to address all users’ needs
      • Accessibility of cookie notifications
        • New research shows how cookie notifications can be more accessible
      • Accessibility in surveys
        • Make your surveys easier to manage for users
      • Expertise based on personal experience
        • Webinar: Expertise based on personal experience
      • Digital currency dialogue forum
      • European Political Party websites
  • Assignments
    • European policy, legislation and standards
      • What companies need to comply with EAA
      • EAA – insufficient information to consumers
      • Accessible support – new requirements under the Accessibility Act
      • Public Procurement Guidance for Accessibility
      • Research informs new European standards on accessibility
      • Canada adopts the EN301549 – and makes it accessible!
      • European Accessibility Act: implementation regarding e-books
      • The value of a life must be equal
    • Cognitive accessibility on museum websites
    • Access Denied – a democratic issue
    • EU-funded study on Multimodality
    • PDF/UA-2 – the updated PDF accessibility standard
    • Study on AI to support accessibility
    • EU platform publishes our paper on user involvement
    • IAAP Nordic
  • What’s up
    • IAAP EU & Vially Accessibility Event 4–5 February 2026
    • Newsletter
    • News
      • Safety and accessibility
      • World Braille Day: Celebration or crisis?
    • Free Friday Webinars
      • EAA empowers users – the beauty of enforcement
      • When design kills usability – meet the custom cursor
      • Cognitive accessibility in digital interfaces – insights from users
      • Captions, subtitles or transcripts
      • Getting tables right: Clear, accessible, and effective
      • Accessible input fields: From code to user experience
      • Cybersecurity + Accessibility = True
      • EAA Three months on
      • Accessible e-learning
      • Serving all customers: Accessible support services and the European Accessibility Act
      • No barriers, just bar charts: Chart accessibility made easy
      • European standards to support EAA – update
      • Accessible surveys: insights and best practices
      • Best things in life are free – Part 2: Free tools for mobile app accessibility testing
      • Accessible cookie banners: research insights and best practices
      • User involvement: research, best practices and standards
      • The best things in life are free – Free tools for accessibility testing
      • Document remediation – setting up your workflow
      • Understanding Non-Digital Information under the European Accessibility Act
      • Deliver UX and design to developers
      • Formatting for accessibility – and how to make it easier
      • ALT-text – how am I supposed to write it?
      • Brain-friendly web design for a stress-free online experience
      • Five easy steps to improve document accessibility!
      • European Accessibility Act – these are the requirements
      • Accessibility in social media
      • The untapped resource of accessibility features
        • Challenges in accessibility supported
  • About us
    • Join our network of testers
    • Columns
      • The worst is …
      • Digital Christmas stress is not inevitable
      • The curse of the custom cursor
      • The good, the bad and the unreadable
      • Start where you are
      • Why are we not getting across?
      • It should be the other way around
      • To think and talk like your customers
      • The never-ending hype of AI
      • “No gritting or snow clearance”
      • An adapted car makes travelling easier and more independent
      • Adolf Ratzka has left us
      • I don’t want to work on creating accessible documents
      • High time to reconsider the use of timers
      • The user at the centre – or possibly in the back seat?
    • Accessibility statement
    • Privacy policy
    • Board of Directors
  • Join our network of testers
  • Columns
    • The worst is …
    • Digital Christmas stress is not inevitable
    • The curse of the custom cursor
    • The good, the bad and the unreadable
    • Start where you are
    • Why are we not getting across?
    • It should be the other way around
    • To think and talk like your customers
    • The never-ending hype of AI
    • “No gritting or snow clearance”
    • An adapted car makes travelling easier and more independent
    • Adolf Ratzka has left us
    • I don’t want to work on creating accessible documents
    • High time to reconsider the use of timers
    • The user at the centre – or possibly in the back seat?
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A sign that says "‘No gritting or snow clearance" on it. Photo.

“No gritting or snow clearance”

By Malin Hammarberg

Accessibility Expert & Senior UX Designer, Funka Foundation

Have you ever read a text that feels like a wall, where the words are complicated and hard to understand? You might feel frustrated and like you’re not keeping up. It’s something many of us have experienced, whether it’s a complex article or unclear instructions.

Today, during our morning walk with our dog Leia, my son Logan and I passed a sign. He stopped and stared at it for a long time, then turned to me and asked, annoyed, “What does it say?” He can read, so I replied, “Can’t you read it for me?” He said, “I’ve read it, but I don’t understand it!” “Read it aloud and we’ll figure it out together.” “The sign says ‘No gritting or snow clearance. What does that mean?” he asked. I explained, “It means they don’t sand or remove the snow in winter. It’s a warning that it could be slippery or there might be a lot of snow.” Logan then said, “But why don’t they just write that? “We don’t clear for snow or ice’ Then everyone would understand!”

Yes, why don’t we write in plain langugae? Why do we use old-fashioned, bureaucratic, and hard-to-read language when we communicate? It’s a common issue in society that we exclude people with texts.

Complex texts excludes many

Statistics show that approximately one in five adults in the EU has low literacy skills, making it difficult to fully understand written texts such as those in a newspaper. Around 5-12 percent of the population has dyslexia, depending on the country. Additionally, in many EU countries, about 20 percent of the population speaks a language other than the national language at home. In major cities, this figure can be even higher – up to a third of residents have a mother tongue different from the official language.

Here are some practical tips for creating texts that are inclusive and accessible:

  • Use direct “you” language
  • Avoid or explain difficult or uncommon words
  • One thought = one sentence
  • Structure the text with headings and paragraphs
  • Use bullet points
  • Use images and illustrations to complement the text

Writing inclusive texts shows that we care about everyone who reads. By making small adjustments, we can make our texts easier to understand for more people. The next time you write, think about how it might feel for someone like Logan – who just wants to understand what’s written without having to struggle through complicated sentences. It might be a simple change, but it can make a big difference for someone. ” We don’t clear for snow or ice.”

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